Viral Marketing

25 March 2016

Grant Leboff, the founder of Sticky Marketing Ltd. spoke to the Business Society on Wednesday 16 March about the exciting topic of viral marketing. It was fascinating to hear Grant’s insight into marketing from the perspective of viral marketing, where he enriched the curriculum and directly linked his talk to the new Business A Level and this year’s Upper Sixth business research theme of e-commerce. Some of the case study examples that were reflected in the talk illustrated how this type of marketing is growing in dominance as Western economies develop from a service economy into an experience economy.

Grant then seamlessly linked this area of marketing to that of behavioural economics, which is a new theme for Lower Sixth Economics this year. Yet another wonderful speaker arranged for Stoics by the pupil-led Business Society who should be thanked for their generosity in supporting the development of Business Studies at Stowe into the vibrant, diverse and academic subject that it is.

Gordon West, Business and Economics Department