Oliver Gets Fired

25 October 2016

On last Thursday’s episode of The Apprentice, Oliver Nohl-Oser (Grafton 01) was appointed Project Manager of one of the two teams and set the task of designing and manufacturing their own brand of sweets before selling them in Brighton and Hove.

Tensions were high on the long drive back to the boardroom, and Oliver’s team were left to endure Lord Sugar's wrath, resulting in Oliver being fired from the competition.

Oliver said: "I believe I was unfortunately fired because of my indecisiveness on making quick and rational decisions, and not having a clear strategy on pricing. The sub team who were selling to the trade raced off in different directions, without any clear thoughts on pricing and potential customers. However, the sub team under my leadership managed to make the majority of profits during the task."

We were very sorry to see Oliver leave the show but he remains very upbeat and is pleased to have been involved. The Show has provided excellent exposure for Oliver and his companies.

Oliver offers pearls of wisdom to other Old Stoic budding entrepreneurs hoping to catch a break, saying: "You have to believe in yourself and your product you want to take to market – without this instilled in your head, you might as well give up. Starting a business from scratch requires a lot of determination, patience and courage. Look for gaps in the market, be an opportunist and a risk-taker. Work hard while others are playing, but most importantly believe in yourself and product.”